Sunshine, vacations, barbecues – summer’s a time for kicking back and enjoying the good life. But for businesses, it can also be a season of dwindling sales. Don’t worry, though! we’ll show you a strategic summer marketing plan to help you make the most of summer, including targeted marketing campaigns, special offers, and customer incentives.

Strategic summer marketing plan

We’ll be with you every step of the way to make sure your business stays on track this season. We’re here to turn your summer from a sizzle-out to a sales sensation! 

WHY SUMMER MATTERS (AND HOW YOU CAN WIN)

Let’s face it, summer means a shift in routines. People are outdoors, traveling, soaking up the fun. A conducted study found that summer spending actually increases by 12% compared to the rest of the year. But guess what? That spending shifts too! People are less likely to browse stores on a whim and are more focused on products that enhance their summer experiences.

This might mean fewer impulse buys in the store, but fear not! With a strategic summer marketing plan, you can keep your products and services top-of-mind during these warm-weather months. Here’s how:

Embrace the summer vibes!

Think bright, beachy colors! Swap your usual website banner for a picture-perfect summer scene featuring happy people enjoying themselves. Use catchy summer-themed slogans in your social media posts. Let your marketing materials scream “summer fun” and connect with those positive summer feelings. For example, if you sell swimwear, your website banner could showcase a group of friends laughing on a beach, all wearing your latest swimsuit styles.

Limited-Time Sizzle!

People love a good deal, and summer is the perfect time to launch limited-time promotions. Flash sales, early bird discounts for summer essentials – create a sense of urgency and get customers excited to benefit from your offers before they disappear faster than a popsicle on a hot day!

Here are some Limited-Time Promotion Ideas:

  • Early Bird Discounts: Offer a discount to customers who purchase summer essentials (like sunscreen or beach towels) before a specific date.
  • Flash Sales: Run a limited-time sale on a popular product or service for a short period (e.g., 24 hours).
  • Bundle Deals: Create a summer-themed bundle with complementary products at a discounted price (e.g., a beach bag + sunscreen + water bottle).

Contests & Giveaways: The Ultimate Summer Hype Machine!

Who doesn’t love free stuff? WE KNOW WE DO! Especially when it’s perfect for summer adventures! Hosting contests and giveaways is a fantastic way to generate buzz and get people talking about your brand. Offer prizes like beach getaways, picnic baskets filled with your products, or gift certificates for summer gear. The more exciting the prize, the bigger the buzz!

Let’s unblur the idea for you: a sporting goods store could host a “Best Summer Hike Photo Contest” on Instagram. Encourage participants to share photos of themselves using the store’s hiking gear with a specific contest hashtag. The winner receives a free backpack filled with summer hiking essentials.

Social Media Blitz: Be the Summer Star!

Summer is prime time for social media engagement. Share recipes for summer barbecues if you sell food products, or showcase travel tips if your business offers travel-related services. Run interactive polls or quizzes to keep your audience coming back for more. Remember, the key is to creating engaging content that resonates with your target audience.

A clothing company could host an Instagram contest for the “Best Summer Outfit.” Here’s an example. Encourage users to post pictures of themselves rocking their favorite summer looks with the company’s clothes and a specific hashtag. The winner receives a shopping spree or a gift certificate.

Email Marketing Magic: Keep the Conversation Flowing!

Don’t let your email marketing take a summer vacation! Craft summer-themed emails that highlight your seasonal offerings and promotions. Segment your audience based on past purchases and tailor your emails accordingly. Offer exclusive discounts to loyal customers and showcase real customer stories about how your products make their summers even better.

Here’s what you can do: A subject line for a summer email campaign could be “Beat the Heat with Our Coolest Deals Yet!” The email would then showcase your summer promotions, highlight customer testimonials about how your products enhance their summer experiences, and offer a discount code specifically for email subscribers.

Beyond the Basics: Summer Marketing Hacks!

  • Loyalty Program Revamp: Give your loyalty program a summer makeover! Offer bonus points for purchases of summer essentials or double points for referrals during the peak season. This incentivizes customers to shop more and spread the word about your brand.
  • Partnerships & Collabs: Team up with a local ice cream shop to offer a discount on your product with their summer treats. Collaborate with a travel blogger to feature your products in their summer travel recommendations. Partnering with complementary businesses expands your reach and attracts new customers.

Strategic Summer Marketing Plan: Here are some collaboration ideas:

  • Co-host a Summer Event: Partner with another business to co-host a summer event like a beach clean-up, a live music night, or a family-friendly activity fair. This allows you to showcase your brand alongside your partner’s, attracting a wider audience.
  • Offer Joint Discount Codes: Team up with a complementary business to offer a joint discount code that can be used on both your products/services. This creates a win-win situation for both businesses and incentivizes customers to purchase from both of you.
  • Limited-Edition Collaboration Product: Collaborate with another brand to create a limited-edition product specifically for summer. This could be anything from a co-branded beach towel to a summer-inspired beverage. The limited-edition aspect creates a sense of urgency and excitement.

Summer Fun Facts:

Did you know that according to studies, online shopping actually peaks on the last Sunday before July 4th in the United States? This highlights the importance of having strong summer marketing campaigns in place leading up to this key shopping period.

Common Summer Marketing Mistakes (and How to Avoid Them):

  • Neglecting Email Marketing: Just because people spend less time glued to their computers during the summer doesn’t mean you should neglect email marketing. Segment your audience and send targeted emails with summer-themed content and promotions.
  • Failing to Adapt Messaging to Summer Trends: Don’t keep pushing the same message you used throughout the year. Adapt your marketing materials and social media content to reflect current summer trends and activities.
  • Ignoring Customer Service: Exceptional customer service is crucial year-round, but it’s especially important during peak seasons. Anticipate a potential rise in inquiries and ensure your team is well-equipped to handle summer-related questions.

Free Summer Marketing Resources:

Let us admit it, we are all fans of pre-done creative guides, and things that make our lives easier., so here are some free resources you can download:

  • Summer Social Media Post Templates: Find pre-designed templates for your summer social media content, allowing you to easily create engaging posts.
  • Email Marketing Guide for Summer Promotions: This guide provides tips and tricks for crafting compelling summer email campaigns that drive sales and engagement.
  • Free Summer-Themed Stock Photos: Download high-quality summer-themed stock photos to enhance your website and marketing materials.

By implementing these tips and tricks, you can create a strategic summer marketing plan that sizzles! Remember, the key is to understand your target audience and their summer habits. With a little creativity, strategic planning, and the help of these free resources, you can turn those summer months into a season of booming sales and happy customers! Get in touch today, and let us help you craft your winning strategy.

Recommended Reads: https://betterflylb.com/5-marketing-hacks-for-your-business-to-thrive-in-summer-2024/