Influencer Marketing: Leveraging Influence Power for Business Success

In recent years, influencer marketing has emerged as a powerful tool for businesses to connect with their target audience. This has helped them drive brand awareness, engagement, and sales. Today’s blog post will discuss influencer marketing. It will also discuss how it can benefit your business, how to integrate it effectively, and the types of businesses that can benefit from this strategy.

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TikTok Algorithm simplified

Today, we will simplify the whole TikTok algorithm for you, and add to that some tips on how to go viral. Let us start with a brief background check on what is the TikTok algorithm and how it works.

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Social media marketing and the success of your business 

Social media marketing is what everyone need for their business, no matter the size scale of it. Social media has become the tool to reach your clients the fast way possible since you are allowed to showcase your products and in return, the customer will be capable of learning about you, following you, and most importantly shopping from you. So if you are not on those trendy platforms you are missing a lot. Better’fly has got you covered with the ultimate guide to succeed in the big world of Social media.

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The 2022 demographics for your social media strategies

As always, we at Better’fly are at the lookout for the newest trends to tip you on how to win your social media journey and be the number one in your field. We all know how the world of social media evolves per second and for that marketers have to always be aware of all changes, and learn how and where to “throw” their budgets. Demographics are as important as any other part to follow up on. In today’s article we will show you the 2022 demographics for your social media strategies.

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The IT digital trends to watch for in 2022

People, organizations, and society began to look ahead to influence their futures rather than just surviving the present, according to recent McKinsey research. Hopes for herd immunity, the end of pandemic lockdowns, and a return to normalcy were all dashed this year — at least for the time being. Aside from the Great Social Media Resignation, which saw burnt-out Gen Z workers announce their resignation via TikTok and Instagram, the rise of non-fungible tokens (“NFTs”), and the introduction of the metaverse, the world’s space-going billionaires were as wealthy and productive in business and technology as they had ever been. 

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The UAE moves weekends to Saturday & Sunday

The Digital Marketing Topic of the Season

In an effort to coincide with the rest of the globe, the United Arab Emirates announced Tuesday through their social media account on Twitter that its weekends will be moved to Saturday and Sunday as of the start of the New Year, which made digital marketing agencies that work with UAE based clients following the Saturday Sunday Weekend very happy. The Gulf State has had a Friday-Saturday weekend for a long time. Because the weekend will officially begin on Friday afternoon, when many Muslims assemble for Friday prayers, the UAE is also instituting a 4 and a half workweek.

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The impact of Social media on businesses in 2021

There was a time where business owners would travel the world to take part in events in order to find new openings. Given that these travels were kind of expensive, business owners were incapable of meeting their target audience. But this changed today since Social media and digital marketing became an advantage for businesses. So what is the impact of Social media?

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Social Media Trends 2021

Social Media is not longer used for the sole purpose of socializing; there was a time where people would spend hours scrolling through social media as it was easily accessible and trendy. Technology is moving fast and consumer interests are hard to predict, especially that brands usually uses social media to stay connected with their target audience; therefore, understanding the audience preference and fostering organic engagement is mandatory. As far as we know the pandemic is here to stay, below are social media trends that will remain popular in 2021 and can help you to engage with your audience.

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