In November 2022, the world was introduced to ChatGPT – an AI-powered chatbot that mimics human-like conversations. Developed by OpenAI, it uses deep learning, a subfield of machine learning, to produce responses that resemble human speech. With its user-friendly interface, ChatGPT has caught the attention of businesses and consumers alike, sparking curiosity about its potential to revolutionize marketing strategies and improve customer experiences. However, it’s imperative to note that ChatGPT is a tool to enhance human capabilities, not replace them. Join us as we explore the possibilities of ChatGPT and how it can be a game changer for marketers without compromising the human touch.