Trends are constantly emerging and evolving in our digital world, and one that has taken social media by storm is the GRWM (Get Ready With Me) phenomenon. From casual mornings to glam nights out, GRWM videos offer a peek into the beauty routines and style choices of creators, influencers, and everyday people.

If you’ve ever scrolled through Instagram, TikTok, or YouTube and stumbled upon a captivating video titled “GRWM: Date Night Look”, you’ve experienced the magic of this trend. But the appeal goes beyond voyeurism. GRWM content fosters a sense of community and connection, allowing viewers to learn new techniques, discover beauty products, and find inspiration for their own style.

The Power of GRWM (Get Ready With Me)

So, why is GRWM so popular? Let’s delve into the reasons behind this captivating trend:

  • Relatable Content: GRWM videos offer a relatable glimpse into the lives of others. Whether it’s a beauty guru sharing professional tips or someone showcasing their everyday routine, viewers connect with the authenticity and vulnerability presented.
  • Learn and Be Inspired: GRWM content can be a valuable learning tool. You can discover new makeup techniques, hair styling tricks, and outfit combinations – all while being entertained.
  • Product Discovery: GRWM videos often showcase a variety of beauty products. This allows viewers to discover new brands and items without the overwhelming task of sifting through endless options.
  • Community Building: GRWM content fosters a sense of community. Viewers can connect with creators and fellow viewers in the comments section, sharing tips, recommendations, and experiences.
  • Entertainment and Fun: GRWM offers a lighthearted and fun escape. Watching someone get ready for an event can be entertaining, inspiring, and even relaxing.

Creating Your Own GRWM Masterpiece

Ready to jump on the GRWM bandwagon? Here’s a step-by-step guide to creating your own engaging video:

Planning is Key

  • Find Your Focus: Is it a casual brunch look, a night out with friends, or a special occasion?
  • Style and Tone: Do you want your video to be informative, fun, or a bit of both? Identify the voice you want to convey.
  • Storyboard Your Routine: Plan the products you’ll use and the order you’ll apply them.

Setting the Stage

  • Lighting is Everything: Find a well-lit space with natural light if possible. A neutral backdrop minimizes distractions and allows your beauty products and outfit to shine.
  • Gather Your Arsenal: Have all your makeup, skincare products, hair styling tools, and outfit on hand before filming.

Lights, Camera, Action!

  • Introduce Yourself: Start with a warm introduction, letting viewers know who you are and what you’ll be getting ready for.
  • Filming: Film your routine step-by-step. Use close-up shots for intricate makeup application and showcase finished looks from different angles.
  • Commentary is King: Talk through your process, explaining your choices and offering tips and tricks. Share your personal experiences with the products and why you love them.
  • Embrace Personality: Don’t be afraid to inject your personality! Humor, anecdotes, and personal style will make your video more relatable and engaging.

Post-Production Polish

  • Editing Magic: Tools like basic cuts and transitions can enhance your video. Consider adding music to create a certain ambiance.
  • Captions and Hashtags: Optimize your video for discoverability by adding relevant captions and hashtags. Use popular GRWM tags like #GRWM #GetReadyWithMe, and niche hashtags related to your specific look.

Sharing Your Creation

  • Upload and Share: Upload your video to your preferred social media platform. Promote your video and engage with your audience in the comments section.
  • Cross-Promote: Consider sharing your video across different platforms to reach a wider audience.

Beyond the Basics

GRWM is a flexible format. Here are some ways to add a twist to your videos:

  • Themed GRWMs: Create GRWMs based on specific themes like “Back to School Makeup” or “Fall Outfit Inspiration.”
  • Collaborations: Team up with a friend or fellow creator for a collaborative GRWM video.
  • Challenges: Participate in popular GRWM challenges, like a “drugstore makeup only” look.

5 Engaging GRWM (Get Ready With Me) Video Ideas

Here are 5 engaging GRWM video ideas to inspire your next creation:

1. Everyday Glam:

  • Concept: A simple, everyday makeup routine that’s perfect for work, school, or running errands.
  • Key Elements: Skincare routine, light makeup application, casual outfit, and hair styling.
  • Unique Angle: Share tips for achieving a natural, radiant look in minimal time.

2. Date Night Glam:

  • Concept: A glamorous makeup and outfit look for a special occasion.
  • Key Elements: Dramatic eye makeup, bold lip color, elegant hairstyle, and a chic outfit.
  • Unique Angle: Include a tutorial on creating a smoky eye or a sleek updo.

3. Festival Ready:

  • Concept: A vibrant and playful look inspired by music festivals and outdoor events.
  • Key Elements: Bold colors, glitter, and accessories, paired with comfortable yet stylish clothing.
  • Unique Angle: Show how to create a unique hairstyle, like braids or a messy bun.

4. Morning Routine:

  • Concept: A peek into your daily morning routine, from waking up to getting ready for the day.
  • Key Elements: Skincare, haircare, breakfast preparation, and outfit selection.
  • Unique Angle: Share tips for a productive and stress-free morning routine.

5. Halloween Glam:

  • Concept: A spooky or glamorous Halloween makeup and costume tutorial.
  • Key Elements: Detailed makeup application, costume assembly, and styling tips.
  • Unique Angle: Create a unique and creative Halloween look that stands out.

Remember, the key to a successful GRWM (Get Ready With Me) video is authenticity and engagement. Be yourself, share your passion, and connect with your audience.

Better’fly Lebanon: Your Digital Marketing Partner

GRWM content can be a powerful tool for influencers and businesses alike. At Better’fly Lebanon, a leading digital marketing agency in Lebanon, we can help you create engaging and effective GRWM content.Let’s chat!
00961 3 41 25 24
nathalie.jeha@betterflylb.com

Recommended Reads: https://betterflylb.com/is-seo-important-in-2025-effective-seo-strategies-techniques-and-blogging/

Author Profile

Nathalie Jeha
Founder – CEO Better'fly Lebanon
General Manager - Certified Marketing Consultant