The Business & Marketing Workshop 2020 by Better’fly Lebanon is ideal for marketers from any type of organization, entrepreneurs and business owners who are aiming to improve their strategic capabilities or review an existing strategy that is already in place.
It is ideal for any Marketing/strategy knowledge level from beginner to intermediate to expert.

The sessions will cover the following:

Session 1: The evolving context of marketing

-What is a business and marketing strategy, why is it essential in 2020
-Learn how to define an effective objective
-How to keep up and stay ahead during a pandemic

Session 2: Understanding the marketplace and customers to gain a competitive advantage

-SWOT and PESTEL your marketing environments
-Learn how to segment, target and position your customers and prospects effectively
-How to conduct relevant research

Session 3: How to plan a successful marketing campaign in 2020 and 2021

-Where to start when planning your marketing campaign
-Brand examples of good and bad campaigns, methods, techniques and templates to use
-Determining which channels are best for your business to use, when and why

Session 4: Measuring marketing performance, evaluation & control

-Learn how to analyze your past marketing campaigns
-How to establish KPIs (Key Performance Indicators) for your marketing campaign
-Tools to use to measure campaign performance
-Brand examples of CLTV (Customer Life Time Value) and other advanced techniques.

Choose your favorite platform

This consultancy workshop can be presented on:
Zoom – Microsoft Teams or any other platform that suits you best.

Country & Dates:

Dubai OCT 4 – OCT 10
Qatar OCT 11 – OCT 17
Saudi Arabia OCT 18 – OCT 24
Kuwait OCT 25 – OCT 31


9:00 a.m. – 6 p.m.