Social media platforms are no longer used for personal use solemnly; they are now the new shopping centers from the comfort of your home and even while sitting on your bed and it has the privilege of being open 24/7. We bring to you the elite platforms and how to use them for advertising.

The platforms that have shown to be THE PLATFORMS for selling your product are 

  • Facebook
  • YouTube
  • Instagram
  • LinkedIn
  • Twitter
  • TikTok 
  • Snapchat

Below we will dissect these social media platforms for you and show how each platform works and what its strong points are. 

FACEBOOK

Facebook is the world’s most popular social media platform, as well as one of the most popular local business directories. It is used by people of all ages to communicate with friends and family, participate in groups and forums, locate and visit local businesses, and follow brands. 

The strong marketing purposes of Facebook:

  • Build relationships with current customers 
  • Announce hours changes, events, and milestones
  • Hold discussions and live streams 
  • Market to baby boomers 

It is known that the organic reach on Facebook is more or less limited; Facebook advertising is your best bet if you’re looking to generate leads or reach new audiences.

YOUTUBE

You might not think of YouTube as a social media marketing platform, but it fits the bill: you can upload videos to your channel, share, comment on, and like other videos, and follow other accounts. You also have a curated feed with recommended videos on your homepage. 

The key to YouTube social media marketing is to add value rather than try to “go viral.” 

  • Tutorials, how-tos, and explainer videos are the best uses for it.
  • YouTube live streams that can be purchased
  • SEO (video is dominating the “how-to” SERP!) 
  • Advertising (video ads and display ads on the platform)

INSTAGRAM

Although it launched years after LinkedIn and Twitter, Instagram quickly overtook them and in 2018 reached one billion monthly active users. Feed posts, Stories, Lives, Reels, and IGTV are among its most popular content formats. Instagram is used by people to follow influencers and brands that they buy from and who share their values. Create an Instagram bio and use it for the following purposes:

  • User-generated content
  • Social shopping
  • Influencer marketing
  • Company culture

Instagram ads are generally more expensive than Facebook ads, but the good news is that organic reach is also greater.

LINKEDIN

LinkedIn is a professional networking site, but it’s also a motivating community that values leadership, education, and core values. It’s a great place to express your company culture and build your brand alongside your business brand, in addition to networking, finding prospects, and sharing industry insights. Take care when creating your LinkedIn company page because there are a lot of features to take advantage of. 

LinkedIn is an excellent resource for:

  • Attract top talent
  • Network with partners, peers, and customers
  • Share company milestones and culture

TWITTER

Twitter is a gorgeously tangled web of quick musings, useful tidbits, and energizing debates. You should be active on all social media platforms regularly, but it’s especially important here. Twitter is used by many people to get news, follow brands, and get customer service. When a customer says something nice about you on Twitter, retweet it, and when you can, answer people’s questions. 

You might want to do the following for effective Twitter social media marketing:

  • Keep up with news and trends by following influencers.
  • Tell a story with a series of Tweets in a single thread.
  • Make yourself available for customer service and answers to frequently asked questions.

SNAPCHAT

Snapchat isn’t limited to teenagers. Its largest age group (75%) is 13-34, and it’s more locally-focused than you might think thanks to Snap Maps, geofilters, and a partnership with Gannett. While the platform does not allow for the formation of relationships, it does allow for the creation of an audience through the use of amusing images and short videos. 

Snapchat can be used for a variety of purposes, including:

  • Location-based marketing 
  • App marketing
  • Feel-good content

TIKTOK

TikTok is the fastest-growing social media platform of all time, with one billion monthly active users in just five years. While it is best known for dancing, the platform has a slew of other popular categories that are still growing. Businesses are figuring out how to use it as a marketing tool, but keep in mind that TikTok is primarily used for entertainment, so make sure your videos reflect that. 

  • Participate in trending challenges
  • Post funny and inspiring videos
  • Be relatable using TikTok.

Now that we have shown you what platforms are making it big in the marketing world, we will tell you about some Ads courses and tutorials that you could use for your business, but of course, we remain available to present you with a proposal for Ads campaign and we as experts can design a specific campaign for your business.

Social Ads 101 (PPC University)

If you want to learn how to use paid social media marketing, look no further than WordStream’s PPC University. The standard tutorials and platform help articles will get you up and running, but what about the more strategic aspects? Experts and influencers write PPC U courses intending to provide tips, perspectives, and information that you won’t find anywhere else.

The following are some of the topics covered in Social Ads 101:

  • Social media advertising’s advantages, metrics, and best practices.
  • Crash courses on advertising on Facebook, Instagram, LinkedIn, YouTube, Snapchat, and TikTok.
  • The best Facebook and Instagram social selling tips and tricks.

Facebook Ads 101 (PPC University)

This Facebook Ads 101 course, which is also part of PPC U, delves deeper into intermediate and advanced subtopics, such as:

  • Account optimization strategies, as well as daily vs. lifetime budgeting.
  • Facebook ad types, audience targeting, and scheduling options.
  • Resources and tips for writing great Facebook ad copy and creative.
  • How to beat your competitors with a full-funnel strategy.

Using social media for marketing purposes accomplishes more than just increasing site traffic and expanding your reach. It gives your company a personality with which your customers can communicate and connect on a deeper level. The most important thing to remember is that social media is not a platform for pitching your business, regardless of which platforms you use or how you use them. It’s a place where you can show off your personality, demonstrate your values, share useful information, and help others. There will be no need to pitch because people will naturally follow you and promote your content. And with this strategy, you’ll achieve not only your business objectives but also all of the other intangibles that lead to happiness and fulfillment.

No matter how independent you are as a person when it comes to working on social media, especially for your business, you always require the help and guidance of professionals, such as ourselves; we have the know-how of all platforms, and nothing beats us and our experts in paid ads and Google my business and such options have been proven with time. To succeed in the world of social media, you should always be aware that well-structured strategies lead to being recognized, as well as good branding and knowledge of wording is a winning technique, book a call today and see for yourself.

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Recommended reads: https://betterflylb.com/social-media-marketing-and-the-success-of-your-business/

The 2022 demographics for your social media strategies (betterflylb.com)

The Social media trends of 2022 – Digital Marketing Agency (betterflylb.com)

Author Profile

Nathalie Jeha
Founder – CEO Better'fly Lebanon
General Manager - Certified Marketing Consultant