That noise you can hear is social media managers weeping. Already tasked with keeping on top of Twitter, Facebook, Instagram, TikTok, and various other social media channels, there’s a new player in town. Should businesses join Threads? Should I Use Threads, the new social media platform For Business? 

The quick answer is that thousands of businesses have already joined Threads. With Meta boss Mark Zuckerberg boasting 30 million sign-ups on the first morning, many big brands, including Spotify, Netflix, Channel 4, Aldi, and Chelsea FC, have been quick to tap into this sizable audience. Read on to discover whether your business should join them.

The Instagram Link! 

One of the reasons why big brands are embracing Threads is its seamless integration with Instagram, another massive social network owned by Meta. Threads users can sign in with their Instagram accounts, instantly following the same accounts they follow on Instagram. This integration allows companies with substantial Instagram followings to gain millions of Threads followers in no time. 

Threads Management Tools

While Threads offers exciting possibilities, it’s important to note that account management tools are currently limited. Threads operates solely through mobile apps, lacking a desktop or web interface. Unlike platforms like TweetDeck, which provide comprehensive management features, Threads has a more minimalist approach. Stay updated on the latest developments in Threads management tools by visiting Better’fly Lebanon Digital Marketing Agency.

Threads Advertising – or Lack Thereof

If your social media strategy relies on a mix of organic content and advertising, it’s essential to understand that Threads currently doesn’t support advertising. This absence may be welcomed by Threads users but poses challenges for smaller businesses seeking to attract attention. However, as Meta generates the majority of its revenue from advertising, it’s likely that Threads will introduce ads in the future. 

Threads: The New Social Media Platform – Does It Have a Long-Term Future?

Business owners are rightfully concerned about the long-term viability of Threads before investing effort and resources in building a Threads audience. While the early figures are encouraging, it’s still too early to determine whether Threads will remain a mainstream social network. Stay informed about the latest trends and updates on Threads’ future at Better’fly Lebanon Digital Marketing Agency.

4 Ways Threads: The New Social Media Platform Can Win Over Businesses

Meta’s Twitter alternative, Threads, has the potential to attract and reassure brands. Discover four crucial factors that can make Threads a safe space for businesses to operate and advertise.

1. Make Advertising Easy

Threads’ success hinges on its ability to leverage existing brand connections across various platforms. By allowing advertisers to link their Instagram accounts and tailor content based on past Facebook or Instagram activity, Threads can simplify media buying and analysis. Explore the potential of advertising on Threads and gain more freedom to connect with your audience with Better’fly Lebanon Digital Marketing Agency.

2. Protect Brands

A robust verification process is essential for brands to maintain identity and integrity. Learn how Threads addresses this concern, offering verification similar to Instagram’s system. 

3. Offer Better Community Moderation

Combat negativity and promote healthy discussions on Threads. Draw inspiration from LinkedIn’s user feedback-driven updates to improve content moderation. 

4. Increase Reach and Share-ability

Threads’ rapid growth presents opportunities for businesses. Discover how you can expand your reach and connect beyond followers. Stay informed about updates on trending topics, hashtags, and content recommendations that can amplify your message on Threads. 

Discover how Threads, the new social media platform, can revolutionize your business’s online presence. Explore the benefits, tackle challenges, and harness its potential for success. Stay ahead of the curve with Better’fly Lebanon Digital Marketing Agency.

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Author Profile

Nathalie Jeha
Founder – CEO Better'fly Lebanon
General Manager - Certified Marketing Consultant