To buckle it all and finish with our NFT marketing guide, we will be detailing the final steps to follow for a winning NFT marketing strategy

CRO Strategies to follow

Conversion Rate Optimization (CRO) seeks to increase sales. If you run an NFT platform where you sell digital collectibles, make sure you use CRO techniques to increase sales. Once you’ve gained traffic through various methods such as SEO and PPC, it’s critical that you convert it. When it comes to CRO, make sure you do enough testing. In addition, make sure your website has a page dedicated to client testimonials, user feedback, and pop-ups for visitor engagement.

Bring Utility to your NFT

An NFT with additional utility is likely to appeal to a large number of people because it provides additional functions in addition to being digital artwork. NFTs are used in many projects for in-game content, allowing users to interact with their digital collectibles in the metaverse. Other NFTs also provide tangible benefits to holders. For example, The Hundreds offers a variety of advantages for owning one of their Bombs, ranging from special discounts on apparel drops to face-to-face meetings.

Rarity.tools or Howrare.is seems to be great places to post your upcoming project.

When you are about to launch your project, it is critical that you list it on the websites mentioned in our second blog about NFT Marketing. Many prospective NFT buyers keep an eye on those resources to see if there are any upcoming projects. Social media platforms, rates, and release dates are examples of information to include inside your NFT marketing guide on Rarity.tools and Howrare.is.

Implement cross-marketing strategies.

As an NFT marketing guide, you can work with a variety of businesses to provide a variety of giveaways and gifts to people who participate in other projects. And this strategy allows two companies to pool their resources and generate additional media buzz for upcoming launches. Encourage your audience to comment, like, and share the content when using this strategy. Collaborations are important because they increase levels of engagement.

Make a big deal out of your NFT project.

Your NFT launch is a crucial step that should be treated as a GRAND event. To spread the word about the launch, use a variety of platforms, collaborate with influencers, participate in a variety of community forums, and contact a variety of media outlets.

Collaboration with other designers

NFTs aren’t competing for viewers. As a result, it’s critical to collaborate with other artists who share the same audience. Customers are more likely to buy more from each of you when you work together. Collaboration can occur at various levels, leading to agreements with influencers and brand ambassadors. You can also collaborate with various industries, such as music gigs, gaming events, art shows, and so on.

Thank your top followers

Rewarding your most ardent supporters is an effective NFT marketing strategy. Prizes can include NFT exclusive features, collection naming rights or personalization to them or their businesses.

Marketing through affiliates

An affiliate marketing program is a low-cost way to promote your digital collectibles. You can offer your affiliates a specific profit percentage if they make sales through this program. You should include the affiliate program in your NFT marketing strategy because it is cost-effective.

Push Notifications

This is an effective strategy for increasing conversions. A push notification is a browser pop-up that can be dismissed. When an eligible client clicks the notification, they are taken directly to your website. The client can browse the website to learn more about your products and services.

Obtain a mention in a newsletter.

Many blockchain platforms send out newsletters to their audiences on a weekly basis. You can request that your digital collectibles be included in their next release. NFT Calendar sends out newsletters with the most recent releases in the world of digital artworks. As a result, you can contact them to have your release featured in their upcoming newsletter.

Include your release in the NFT Calendar.

Another NFT marketing guide to follow is the NFT Calendar features excellent NFT drops from various marketplaces. It’s a one-stop shop for collectors who don’t have time to search multiple sites for NFTs. Fill out the available form with the following release details to easily add your drop to the Calendar:

  • Title of your digital collectible
  • Information about the artist
  • Description 
  • Date and time of your release
  • The market platform where your NFT drops
  • The link to your digital artwork

A one of a kind NFT Project teaser

A teaser is a short message about your NFT project that is accompanied by an exciting image. It gets your audience excited for the release. You can share the teaser on social media, marketplaces, and your platform. Better’fly Lebanon designers have a lot of imagination and our marketers can pique your audience’s interest and keep them waiting for more information.

Provide educational content

Only a small percentage of the population is aware of what NFTs are. As a result, educating your target audience should be a key component of your campaign and the value they provide. The what, why, and how of NFTs should be covered in your educational materials.

Make your collectibles more useful.

You can add utility to your NFTs in a variety of ways to make them a good investment. In-game content is used by some NFT creators to allow users to interact with their virtual collectibles in the metaverse. In other cases, NFT provides tangible benefits to holders.

Blockchain advertising networks should be targeted.

One of the strategies that can help you succeed is to target the right audience with your NFT marketing messages. While social media sites such as Twitter, LinkedIn, and Facebook have limitations, there are numerous crypto networks to consider. The main benefit of using these networks is that they are inexpensive and target the right demographics. As a result, any top NFT artist should have ads on these platforms. Before deciding on a platform, it’s critical to understand its key features and crowd size. Among the NFT Ad Networks to consider are:

  • Coingecko
  • Bitmedia
  • Coinzilla
  • CoinMarketCap
  • Lunarcrush

There are also numerous NFT art websites and crypto news websites with a large following. Top-tier investors can be found on market platforms such as SuperRare NFT. Crypto ad networks work with those sites to help you strategically place your ad.

Engage the services of a seasoned NFT marketing agency like us.

How to promote one’s offerings is a critical challenge for top NFT artists. Marketing is a critical component of your project and requires the assistance of professionals with relevant experience. This is where we come in. A cryptocurrency marketing firm has the technology and human resources to promote your NFTs in a variety of places, including an NFT art marketplace. Here are a few important benefits that we will bring to your project:

  • Approaches the NFT market with the proper NFT marketing strategy
  • Relatively less expensive than relying on in-house developers
  • Constant marketing campaigns to target the right audiences
  • Provide customized NFT marketing services to meet the specific needs of your project.

Online forums are a great way to spread the word about your NFTs.

Even after you’ve listed your collectibles on marketplaces like SuperRare NFT, it’s critical to keep your crowds engaged. And crypto forums can help you get started. There are numerous online forums where you can participate and promote your project.

Prepare for a Giveaway

When planning an upcoming NFT event, it’s critical to promote it with NFT giveaways. Because of its ability to draw audiences to your NFT event, the giveaway tactic has grown in popularity among NFT circles. Items to give away can be either digital or physical collectibles. And like any giveaway rules must be followed.

This NFT marketing strategy promotes your NFT project by making your followers happy and encouraging them to spread the word about it.

Turn into a collector.

Start collecting virtual collectibles from other artists as a way to promote your NFT pieces. When you buy a piece from a specific artist, you can post about it on your social media platforms and tag the artist. The artist then can share your story, increasing the size of your audience.

Create an NFT Roadmap.

A roadmap demonstrates your commitment to your project and outlines the key milestones you want to achieve, such as when to list your collectible in an NFT art marketplace. With the outline, your audience will see your project as genuine and dedicated to growth.

How to create an NFT that will be spoken of!

Have you ever considered how to create and sell NFTs? It can be difficult if you don’t have enough information. In our NFT marketing guide, we have covered for you the various types of NFTs available on the market as well as notable examples. This is the best piece for both newcomers and seasoned industry professionals.

Key Takeaways on NFT Marketing

NFTs have become popular, and many companies and individuals are creating projects. The market is awash with multiple digital collectibles and artworks. You can only stand out if you develop an elaborate NFT marketing guide and strategy.  Here we advise you get in touch with us for great results

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Author Profile

Nathalie Jeha
Founder – CEO Better'fly Lebanon
General Manager - Certified Marketing Consultant