Generative AI, a subset of artificial intelligence, has made significant strides in recent years, revolutionizing various industries and sparking both excitement and concern. This powerful technology can generate new content, such as text, images, and music, based on existing data, opening up countless possibilities for innovation and creativity.
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How Agencies are Harnessing the AI Power for Personalization, Automation, and Predictive Analytics
The merging of artificial intelligence (AI) and machine learning (ML) in the ever-evolving and growing domain of marketing has ushered in a disruptive era for agencies seeking to maintain a competitive edge in 2024. Today we delve deeply into AI’s enormous impact on marketing strategies, with a particular emphasis on its applications in personalization, automation, and predictive analytics. As we investigate these aspects, it becomes clear that AI is more than just a tool; it is a strategic ally that enables agencies, and Better’fly in particular to traverse the intricacies of the modern marketing landscape. Yes, we as an agency are relying on AI as it has proven to be an added value to our work, and not a “cheat” tool.
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