From Social Media to Screens: How Digital Casting is Reshaping Advertising

The way brands find and feature talent has changed—big time. Thanks to social media and digital platforms, casting isn’t just about headshots and auditions anymore. It’s about connection, authenticity, and meeting people where they already are: online.
Digital casting is reshaping advertising by giving a fresh, real face to campaigns, and audiences are here for it.

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Diversity in Advertising: Why Casting Matters More Than Ever

Why Inclusive Casting Matters

In today’s world, where conversations around inclusion and representation are louder than ever, diversity in advertising is no longer optional, it’s essential. The faces we see in ads matter. They shape how we view ourselves and others. When people feel seen and heard, they connect. And that’s what great advertising—and thoughtful casting—is all about.

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