Social Media is not longer used for the sole purpose of socializing; there was a time where people would spend hours scrolling through social media as it was easily accessible and trendy. Technology is moving fast and consumer interests are hard to predict, especially that brands usually uses social media to stay connected with their target audience; therefore, understanding the audience preference and fostering organic engagement is mandatory. As far as we know the pandemic is here to stay, below are social media trends that will remain popular in 2021 and can help you to engage with your audience.