The future of digital marketing is changing, and businesses have a new reason to pay attention to how artificial intelligence represents their brands.
On November 10, 2026, OpenAI officially introduced Businesses in ChatGPT, including the new ChatGPT Business Hub, allowing eligible companies to claim their business profiles, manage information, and understand how users engage with them through ChatGPT.
For businesses preparing their marketing strategies for 2027, this development represents an important shift in the digital discovery landscape.
Today, businesses must consider how AI-powered platforms discover, interpret, and present information about their products and services.
Welcome to the next chapter of digital visibility.

What Is ChatGPT Business Hub?

ChatGPT Business Hub is an OpenAI feature that allows eligible business owners and authorized representatives to claim and verify their business profiles, manage company information, and access aggregated insights into how their businesses appear and receive engagement within ChatGPT.
Business Hub introduces a more direct relationship between businesses and the information available about them within the ChatGPT ecosystem.