Social Media Trends 2021

Social Media is not longer used for the sole purpose of socializing; there was a time where people would spend hours scrolling through social media as it was easily accessible and trendy. Technology is moving fast and consumer interests are hard to predict, especially that brands usually uses social media to stay connected with their target audience; therefore, understanding the audience preference and fostering organic engagement is mandatory. As far as we know the pandemic is here to stay, below are social media trends that will remain popular in 2021 and can help you to engage with your audience.

Live Streams

Everyone and most importantly business had to adapt to the new normal, and live streams were here to save the day. Brands were able to connect with their users quickly and more intimately. As events weren’t happening, brands had a tough time retailing their products, so while adapting they showcased their products on live streams, enabling them to know and buy products. Live streams were being used to make announcements and launches of products. Brands were showcasing the behind the scenes of interviews, collaborations, and takeovers.  Live stream interviews became quite a trend in 2020 and will not be going away soon. Adding live streaming to your Social Media Strategy could be of great benefit.

User-generated content

Customer experience helps a Brand to humanize their content. Studies have shown that two-way communication boosts your organic posts at the top of your audience’s feed. UGC helps in strengthening your brand community; the content becomes more relatable and uplifting.  It helps brands to generate ‘stay at home’ content in collaboration with its users and social media influencers. User-generated content is free and considered authentic, it helps your brand attain credibility and gain the trust of the customers.

Purpose-driven content

Consumers are more likely to engage with a brand if it focuses on political, environmental, and social issues; Users are looking for something that links the gap between the brand and the consumer, something that they can connect to. Having a purpose for your brand might help. Audiences expect brands to take considerable actions on social issues instead of exploiting them for marketing purposes. In solidarity with the “Black lives matter” protests, most influencers and brands observed a blackout day on social media.

Inclusivity

Brands are always excited to create meaningful content for inclusion in their business. Brands know their audience is aware that they have an excess of options to invest their time and money in companies and issues they are passionate about. Inclusivity impacts purchase behavior. Consumers are drifting away from the retailers that aren’t showing any inclusivity of identity and diversity in their brand. Singer/Songwriter Rihanna launched her cosmetic brand called ‘Fenty Beauty’ promising her audience the inclusion of women of all colors. Her brand offers shades and colors for all skin tones.

Increase in voice and visual search

People are relying more on Siri, Alexa, and Cortana. Users utilize the voice search feature for various tasks. People were stuck in their houses and human interaction was unavailable around the globe or these devices are easily available in the market. Not only voice search will be prevalent but visual search as well. Google lens enables customers to search whatever is visible to them. Visual search assists consumers and suggests products similar to something they already like. Brands will have to develop an impactful visual identity and provide a comfortable experience to the users. This means that marketers will have to focus more on visuals this year as it will become highly important in the SEO game.

Virtual Reality (VR) and Augmented Reality (AR)

Virtual Reality and Augmented Reality are the trends to look out this year. With everything being shut, brands are constantly trying to offer thrilling experiences for the users.  Many e-commerce companies have adapted to AR-programmed shopping, allowing users to try-on products virtually before making a purchase. Snapchat, Instagram and Facebook offer several filters for users to click images, film videos, and post them across social media. While there is still a lot to improve on this front, hopefully in the near future AR and VR will become average and enhance the experience of the user.

Video Content Ignites Organic Exposure

2020 was the year where video content became then most engaging form of content. TikTok for instance has witnessed a surge in the downloads, this application that is used by celebrity and aspirant creators of various age groups to create content from dance videos, cooking videos, DIY and social media challenges. Seeing the rise and engagement in visual content, Instagram soon launched ‘Instagram Reels’. Instagram Reels allows one to create short videos of 15-30 seconds long. 15-second videos outperform the 30 seconds video, as Instagram reel preview is limited to 15 seconds before the users have to click “see more”. Hence creating videos of 15 seconds is beneficial as one can watch the content within the preview limit. These short videos can be created very easily from an audio snippet of your podcast, these are called Audiograms and if done correctly will boost your social engagement and web traffic. Stories are a big deal on social media, users have exploited the ‘stories’ feature to its full potential. Snapchat was the first application to offer 24 hours disappearing stories. Eventually, Instagram and Facebook, and now Twitter introduced the feature of stories. The use of video stories outperforms the image content as they are short, engaging, and addictive in a way that people can spend hours scrolling through stories.

Personalized Marketing will be predominant

Personalization is a global consumer trend that allows brands to understand the needs and preferences of their target audience. Businesses are leveraging personalized marketing via social media ads. Personalization has reached a point where brands understand the kind of products the consumer is looking for and show similar ads to them. The more ads you click the more it is easy to understand online behavior and preferences. One of the greatest examples of personalized marketing is Amazon. It provides customers recommendations, based on their search history. Consumers are seeking personalization; they are willing to share personal data in exchange for personalized recommendations.

Social Media Communities

Social media communities are becoming popular now. Social media communities are social media groups created by brands to help them connect and engage with their audience and provide a platform for like-minded people to connect. Online communities are especially beneficial to people who do coaching/consulting work, build a membership website or an online course. Make the interaction personal for the audience. Prioritize your brand’s values. Users engage when you provide them with value, and valuing your users starts with problem-solving and communicating. Communication with your audience is essential to build a community. Reach out to your consumers for authentic feedback. Listen to your audience and their concerns; the Q&A feature on Instagram allows one to do that with just one click. It is vital to develop an engagement strategy and one of the easiest ways to do that is to promote user-generated content and it increases reach organically. Using creative ways to give back to your consumers plays an important role in building a community; for example giveaways and rewarding loyal contributors with special and personalized gift coupons, offers, etc.

Social Commerce

Social Commerce is retailing products directly through social media platforms. Brands have always used Instagram, Pinterest, and Facebook to sell their creations. Social Commerce trend is the new approach for brands and is only going to get stronger.  Shoppable posts and ads are different from original posts, as they include buttons to direct users to the brand’s website. Facebook was the first platform to introduce the ‘Shop Now’ button on their website and application. One could easily shop without leaving the application, eventually; Instagram introduced “Shoppable posts” that gave brands the ability to tag organic posts, which when tapped, directed users to check out. Instagram seems to have more potential in social commerce, as it is mostly operated by a younger audience. This helps uplifting your digital sales.

Conclusion:

As 2020 was unparalleled for big brand and small business alike, social media was utilized for shopping, live chats, and forming relationships with an audience. It is one of the best ways to engage with your target audience; in conclusion there are numerous trends that would be useful to establish your brand’s presence online. Knowing what to prioritize from these 10 social media trends can be tricky, knowing they are new, and aren’t going anywhere anytime soon.

Let’s talk about your trendy business in 2021
Contact our Business and Marketing Consultant
nathalie.jeha@betterflylb.com
+961 3 41 25 24 / WhatsApp Business support chat box.


Get Your Business Plans Ready For 2021

Is your business ready for 2021?

Our Business and Marketing Instructive Program will help you set a Marketing & Business Plan for the upcoming year!

Our program will include:
  • SWOT analysis of where you are as a business and brand
  • Marketing strategy, content, branding, goals and targets
  • Analysis of your competitors – their recent activities and campaigns
  • Marketing tactics and opportunities – SM Recommendations
  • Identifying the digital channels and vehicles that you are going to use to promote your business online
  • A detailed view of your target audience and how to improve it
  • 2021 Marketing budget proposition
  • Reporting and tracking mechanisms / know-how
  • All in customized business and marketing methods.

Who should benefit from this program?
  • Business owners
  • Business & Marketing Managers
  • Communicators
  • Digital marketers & Advertisers
  • Professionals desiring increased business and marketing savvy

Schedule:


10 sessions
2 hours / session
Total hours: 20

Number of attendees per session:

1 on 1
Or Group of 3 from the same corporation

Location / Platform:


Online sessions via Microsoft Teams

Register now!
Get-Your-Business-Plan-2021

For info, pricing and registrations
contact: +961 3 41 25 24
WhatsApp Business support chat box.
https://wa.me/9613412524
www.betterflylb.com
nathalie.jeha@betterflylb.com


The Business & Marketing Workshop 2020 Covering the GCC in October

The Business & Marketing Workshop 2020 by Better’fly Lebanon is ideal for marketers from any type of organization, entrepreneurs and business owners who are aiming to improve their strategic capabilities or review an existing strategy that is already in place.
It is ideal for any Marketing/strategy knowledge level from beginner to intermediate to expert.

The sessions will cover the following:

Session 1: The evolving context of marketing

-What is a business and marketing strategy, why is it essential in 2020
-Learn how to define an effective objective
-How to keep up and stay ahead during a pandemic

Session 2: Understanding the marketplace and customers to gain a competitive advantage

-SWOT and PESTEL your marketing environments
-Learn how to segment, target and position your customers and prospects effectively
-How to conduct relevant research


Session 3: How to plan a successful marketing campaign in 2020 and 2021

-Where to start when planning your marketing campaign
-Brand examples of good and bad campaigns, methods, techniques and templates to use
-Determining which channels are best for your business to use, when and why


Session 4: Measuring marketing performance, evaluation & control

-Learn how to analyze your past marketing campaigns
-How to establish KPIs (Key Performance Indicators) for your marketing campaign
-Tools to use to measure campaign performance
-Brand examples of CLTV (Customer Life Time Value) and other advanced techniques.

 
Choose your favorite platform

This consultancy workshop can be presented on:
Zoom – Microsoft Teams or any other platform that suits you best.

Country & Dates:

Dubai OCT 4 – OCT 10
Qatar OCT 11 – OCT 17
Saudi Arabia OCT 18 – OCT 24
Kuwait OCT 25 – OCT 31

Time:

9:00 a.m. – 6 p.m.


E-mail Communication – Best Practices During The COVID-19 Epidemic

Nathalie Jeha - work from home

by Nathalie Jeha – CEO – Marketing & Business Consultant
Better’fly Lebanon

Hello!
I hope that my message finds you in great health.
Today we’re going to discuss E-mail Communication – Best Practices during the COVID-19 Epidemic.

During this period of time, your e-mails subscribers are most probably being showered with messages, updates, offers and newsletters from all around.

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How to work from home and stay productive during the Coronavirus Crisis

Nathalie Jeha - work from home

Tips and thoughts
by Nathalie Jeha – CEO – Marketing & Business Consultant

Better’fly Lebanon

Giant companies around the world like Facebook, Google, Twitter and many more have already rolled out mandatory remote work. Whether you’re a startup business or an established company, here are my tips today on what you need to do to stay productive while you work from home during the Coronavirus crisis.

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10 Amazing Ways to Maximize Your Weekend In Beirut

Your weekends are valuable — you’ll need to capitalize on them. You’ve presumably worked all week on account of one target — getting to the end of the week and after that accomplishing something helpful with it! However regularly when you really achieve the end of the week, it tends to fail out and not exactly experience your desires.

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8 Great Places To Visit This Christmas In Lebanon

Christmas is a magical time. Excitement fills our hearts during this holy season, to spend time together, sharing, caring and giving!

Family bonding is just what we need to celebrate with love and compassion! What better way to celebrate the Merry Christmas Eve than to be with family?

Just sitting there, having a delicious meal with the people you love the most, is something you wouldn’t want to miss!

However, let’s not forget, it is also a festive season! Once dinner is over, and the 25th of December knocks on your door, celebrating with friends sounds like a great idea!

This year, we have 8 places for you to enjoy with your dearest friends!

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Facebook Launches it’s new APP “Lifestage”

Facebook is starting once again to set new strategy in order to attract new young users.

Facebook announced on Friday a new application that allows posting pictures and short recorded videos for the purpose of competing with Snapchat, which has been growing more and more popular among teenagers. The Snapchat rival application introduce by Facebook, is called Lifestage and is designed for teenagers in order to allow them to post pictures, videos, express their emotions, friendships, likes, and dislikes.

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Your Cats Are Not As Attached To You As You Think They Are!

 

Your Cats Are Not As Attached To You As You Think They Are

The cat’s moodiness is what makes several pet lovers prefer owning a dog which provides their owner with unconditional faithfulness and love. However, the domestic cat has recently passed the dog as the most common pet in Europe. It is certainly no surprise to cat owners when you tell them that their cats prefer leading an independent life. Cats are known to prefer living by their own rules and interact with their human owners depending on their mood.

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Summertime Drama

As the clouds clear and weather starts to warm up after the winter season, we start planning our sweet escape from all the stress and pressures of life in a long summer vacation with our loved ones. Although our get-away may seem to be a piece of heaven, problems often arise during such vacations. Senior counselling psychologist /couples counsellor Chris Denmark believes couples’ feuds have several reasons and that couple\relationship counseling can help overcome problems.

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“Brandie”

 

There are things that happen once and change your life forever.
A little soul with a big heart.

Let me introduce you to Brandie, my Brandie.

One day, my friend came over holding a little puppy.

“Meet Brandie!” She uttered.

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The Shocking Downfall of Google

In addition to a skyrocketing IQ level, 10 year old Lawson Fraser has a number of opinions and an agenda to share with the world.

The fifth grader has been engaged in political life since he was in first grade; he plans to attend the Republican Nation Convention in Ohio and to become a U.S. Senator.

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Apple Recycles Used iPhones With Liam

Apple pushes sustainability to a whole different level with what they call “Liam”.

The robot “Liam”, introduced during the Apple i-device Showcase Monday this past week, takes apart old and used iPhones and so that their parts will be used later in in other devices or recycled.

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Facebook News Feed Update!

Facebook News Feed - Better'fly

Admit it, you get a little shiver of fear every time Facebook announces a tweak to their notorious News Feed algorithm. It’s okay to admit to it, a great many brands see the majority of their referral traffic coming from Zuckerberg’s social behemoth – it’s only natural to approach any change or tweak in their sharing system with a hint of trepidation.

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Should I Create A Page Or A Group

Facebook Page - better'fly

When it comes to introducing your business on Facebook, many of our clients face the tough decision of “which is better, a Page or Group?”  And in case you are facing that problem, we at Better’fly are here to help you decide which is better to enhance your social media presence.

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The Garden Show & Spring Festival 2015

The Garden Show at Beirut Hippodrome took place from May 26th till May 30th, 2015.
It was a colorful and vibrant event, filled with positive energy and sensational aromas.
Nothing can make your day more divine than the smell of fresh flowers in the air and being greeted by charming and lovely people.

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